YOU NEED A SOLID
EMAIL STRATEGY
Let’s get real for a hot minute—email marketing without a strategy is like throwing darts blindfolded.
You’ll hit the target occasionally, but most of the time you’ll miss.
A solid email marketing strategy transforms random acts of email into a well-oiled machine that builds audiences, drives engagement, and promotes conversions.
It's the difference between shouting into the void and having a meaningful conversation with your audience.
With a focussed strategic approach, every email you send works towards your business goals, whether that's driving traffic, nurturing leads, or boosting sales.
Ensuring your emails are not just opened… but acted upon.
Think of it as the difference between throwing spaghetti at the wall and hitting a bullseye every single time.
Ready to go?
Choose a strategy and let’s get started.
Perfect if you’re starting to build your email lists and need to understand the next steps on your email journey.
Already have an existing email audience that you’re looking to grow? Let’s blow their socks off with a monthly targeted strategy.
Why Choose The Inbox Artist
for Your Email Strategy?
Tailored Expertise
I provide you with a personal touch and deep understanding of your unique business needs. Each strategy is handcrafted with precision and care ensuring your email won’t get lost in the crowdEnd-to-End Service
From email strategy, copywriting to design, and even automation setup if you need it. I’ll handle every aspect of your email strategy and you’ll gain a seamless, hassle-free experience from start to finish.Continuous Optimisation
The job isn’t done once your strategy goes live. I’ll regularly stay on top of your performance metrics and help you make data-driven adjustments to keep your campaigns performing at their very best.Note: Continuous Optimisation attracts an additional fee
Starter Strategy
Just getting started?
Don’t fret, I got you.
New to the email marketing game? The Starter Strategy is your quick introduction. Perfect for those dipping their toes in the water.
This service gives you a taste of what professional email strategy can do for your business—without the hefty price tag.
It’s Email Marketing 101, where you get the essential tools and insights, and everything you need to start your journey toward email greatness.
Gain Real Results
Affordable and Effective:
Get professional guidance without breaking the bank. This service is designed to give you maximum value for your investment.Learn the Basics:
Understand the fundamentals of you email strategy and audience segmentation. It’s like having a custom user manual for your email marketing.Almost Immediate Results:
Start seeing improvements in your email engagement right away. No more guesswork—just solid strategy leading you to real results.
What to Expect
A 60-Minute Strategy Session
We’ll kick things off with a deep dive into your business goals, target audience, and current email practices. Set the stage for a tailored strategy that aligns with your unique needs.Straightforward Email Strategy Plan
Post-session, you’ll receive a clear, actionable strategy plan. No fluff—just practical steps you can implement immediately.Basic Audience Segmentation Guidance
Learn how to segment your audience effectively. Ensuring your emails reach the right people at the right time, increasing relevance and engagement.
What You’ll Receive
Email Marketing Plan: A concise, easy-to-follow plan to get you started, which includes:
Objectives and Goals: Clearly defined objectives to guide your email marketing efforts.
Target Audience: Identification of key audience segments to focus on.
Content Strategy: Recommendations on the types of content that will resonate with your audience.
Custom Schedule: A suggested email schedule to keep you consistent and timely
Content Calendar: A three-month content calendar to kickstart your email marketing efforts. This includes:
Monthly Themes: Suggested themes for each month to keep your content fresh and engaging.
Email Topics: Specific topics and content ideas for each email.
Audience Timings: Know when it’s the best time to send your emails to your audiences.
Send Dates: Recommended send dates to maintain a consistent presence in your subscribers' inboxes.
Growth Strategy
Ready to level up?
Let’s those emails on fire.
The Growth Strategy is all about adding regular value to your existing email marketing efforts, and get to seriously boosting those conversion rates.
You’ll have me as your email marketing co-pilot, guiding you every month, helping you to refine your strategy, engage your customers, and ensure you're always hitting the mark.
Powerful Insights
Continuous Improvement:
Monthly strategy sessions ensure your email marketing is always improving, adapting to new trends and insights.In-Depth Audience Insights:
Gain a deeper understanding of your audience to power your campaigns with precision.Stay Ahead of Trends:
Regular updates and recommendations keep you ahead of the curve, leveraging the latest in email marketing techniques.
What to Expect
Monthly Strategy Sessions:
We'll meet every month to review performance, discuss new ideas, and refine your strategy. These sessions are designed to keep your campaigns fresh and effective.Detailed Audience Analysis and Segmentation:
I’ll dig deep into your audience data to create detailed segments, ensuring your messages are always relevant and targeted.Regular Performance Reviews and Optimization:
Continuous monitoring and optimization ensure your campaigns are always performing at their best.
What You’ll Receive
Monthly Strategy Plan: A detailed monthly plan outlining our strategy, goals, and key actions for the upcoming month. This keeps you on track and aligned with your business objectives.
Comprehensive Audience Segmentation: In-depth segmentation strategies that enable you to send highly targeted emails to specific audience groups.
Monthly Performance Report: A monthly PDF report providing you with updated email metrics, providing insights into open rates, click-through rates, conversions, and more.
Rolling Three-Month Content Calendar: A rolling three-month content calendar, updated regularly.
This calendar ensures your email content is timely, relevant, and strategically planned.
Have questions?
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An email marketing strategy is a comprehensive plan that outlines how you’ll use email to communicate with your audience.
This includes audience segmentation, content planning, timing, metrics and everything else you need for success.
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A solid email marketing strategy ensures your emails are targeted, relevant, and effective.
It helps you reach the right people with the right message at the right time, turning prospects into customers and customers into loyal fans.
And most of all, it stops you wasting time while you’re trying to build you audience. -
I’d me more than happy to help you get started.
I offer a Starter Email Strategy Package that’s absolutely perfect for beginners.
It provides all the basics to get you up and running quickly.
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It all depends on your audiences and goals.
Generally, a consistent schedule (weekly, bi-weekly, monthly) works best.
But too many emails, too frequently can seriously annoy subscribers, while too few can make them forget about you entirely.
Balance is the key.
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There’s several types of email you should be regu:arly sending to your subscribers.
Newsletters, promotional emails, transactional emails, and automated sequences like welcome series or cart abandonment emails, and more.
Each serves a different purpose and keeps your audience engaged in various ways.
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Absolutely! I provide comprehensive services that include email copywriting, design, and strategic planning to ensure your emails not onlu look great, but also deliver results.
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There are many ways to measure the success of your email marketing strategy.
Monitoring key metrics are vital to understand performance and include open rates, click-through rates, conversion rates, and overall ROI.
I’ll help you understand your metrics so you can gain real-time insights from your campaigns.